Inbound marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. There is, however, a serious problem. According to Tomorrow People’s ‘How good are you at inbound marketing?’ survey, 55 per cent of marketers disagreed with the statement that they are were achieving maximum ROI from their content and 48 per cent were dissatisfied with the number of leads created by their inbound marketing activities.This whitepaper ensures B2B marketers overcome these issues by explaining how to create high-performing inbound marketing campaigns.