Generating demand is what every B2B marketer is tasked with on an almost daily basis. But without the demand gen tools to relied upon, how can they expect to hit and exceed targets? In today’s data-driven world, is a name or job title really enough to grow revenue, capitalise on engagement and contribute to your company’s commercial success?
Download this research paper and find out:
- How 68% of participants measure the success of demand gen
- Has email retained the top spot as the most effective engagement tool
- What information on your prospects are these tools least effective at gathering?
- What tool did 71% of participants think offers maximum engagement with prospects?
- And much more.
This research project will enable you to benchmark your marketing against the industry standard and find out which tools best enable you to gain the truest and most comprehensive picture of your often hard-to-reach prospects.
