The MA Sophistication Index 2016-17

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Marketing automation (MA) has been adopted by the majority of B2B marketing departments – but using it to its full potential remains a significant challenge for many. This benchmarking report explores current trends in MA and provides a clear pathway for progression, allowing you to turn your MA investment into clear, tangible results.
  • Understand the MA landscape in B2B  
  • Review and evaluate your own levels of MA sophistication 
  • Identify the steps you can take to improve 
  • Deliver powerful marketing results with automation. 

"Implementing MA for clear strategic reasons right from the start makes a considerable difference to success"

Contents

1 – Introduction

2 – Current MA trends in B2B

3 – The MA Sophistication Index

4 – Summary and conclusion 

LeadgenReport1000x750pixNEW.jpg

Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

MVSR-DXM-Report-Mockup-1

Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

Oktopost-report-graphic

The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

Download the Report

Access These Extra Downloads

Country Flag

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.