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The MA Sophistication Index 2016-17

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Marketing automation (MA) has been adopted by the majority of B2B marketing departments – but using it to its full potential remains a significant challenge for many. This benchmarking report explores current trends in MA and provides a clear pathway for progression, allowing you to turn your MA investment into clear, tangible results.
  • Understand the MA landscape in B2B  
  • Review and evaluate your own levels of MA sophistication 
  • Identify the steps you can take to improve 
  • Deliver powerful marketing results with automation. 

"Implementing MA for clear strategic reasons right from the start makes a considerable difference to success"

John Doe

Contents

1 – Introduction

2 – Current MA trends in B2B

3 – The MA Sophistication Index

4 – Summary and conclusion 

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