With the new abundance of online and offline channels, the challenge for marketers is not only keeping pace with the increasingly complex customer journey, but also knowing how and when to engaged. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting in this new ‘age of the customer’ and the challenges they face.
This whitepaper reveals the key issues faced by marketers in this area, as well as best practice advice, future trends and top tips on how to get a customer-centric strategy right.
