The new EU data regulation and its impact on B2B direct marketing

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Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by a new regulation, which means the same law will apply across all EU Countries.This SCi Sales whitepaper explores the implications of the new data regulation law and how to overcome these changes.

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by a new regulation, which means the same law will apply across all EU Countries.

This SCi Sales whitepaper explores the implications of the new data regulation law and how to overcome these changes.

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In today’s rapidly evolving digital landscape, B2B marketers are facing the monumental shift away from third-party cookies, and this report provides essential insights to help navigate this transition successfully.
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The B2B Marketing Global Agencies Benchmarking Report 2024

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

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B2B Multi Channel Strategy: Market Research Report

How well does your current multi channel strategy match up? Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, seamless and unified multi-channel experiences.

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