In 87% of cases, B2B buyers – your buyers – have decided on their purchase before they reach the website of the vendor they intend to buy from.
Modern buyer behaviours have changed beyond comprehension for many marketers. But whilst this shift presents a challenge for B2B brands to quickly re-align their thinking, it offers great opportunity for the ones that get it right.
This ‘at a glance’ infographic will shed light on:
- How many people really are involved in the decision making process.
- The true influence of social media.
- The reality of online buying behaviour.
- Actionable tips for you to influence your buyers.
