The new rules of the game

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The B2B landscape has changed dramatically in recent years and meeting sales targets is getting more difficult for those businesses that have not adapted. An understanding of the motivation and behaviour of modern buyers is needed to be able to achieve sustainable sales success. In order to adapt and maximise opportunities, sales and marketing need to work together. The modern marketer needs a new approach to identify and reach buyers, while sales professionals need to adjust how they approach their prospects and try to close deals.This whitepaper from Beanstalk explores how modern buyers have changed, focusing on the implications and the strategies needed when trying to engage with them, and suggests new ways to win lucrative contracts.

The B2B landscape has changed dramatically in recent years and meeting sales targets is getting more difficult for those businesses that have not adapted. An understanding of the motivation and behaviour of modern buyers is needed to be able to achieve sustainable sales success. In order to adapt and maximise opportunities, sales and marketing need to work together. The modern marketer needs a new approach to identify and reach buyers, while sales professionals need to adjust how they approach their prospects and try to close deals.

This whitepaper from Beanstalk explores how modern buyers have changed, focusing on the implications and the strategies needed when trying to engage with them, and suggests new ways to win lucrative contracts.

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
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Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.