The nine sacred principles of badass B2B web copy

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

This no-holds-barred guide will lead you through nine sacred lessons you’ll need to leave weak, me-too web writing behind, and deliver B2B web content that works.  

Every page on your website has a purpose. Or at least it should have. And understanding what job your page needs to do is the first step towards creating web content that’s effective. That’s profitable. That’s… badass. 

This no-holds-barred guide will lead you through nine sacred lessons you’ll need to leave weak, me-too web writing behind, and deliver B2B web content that works.

In this guide you’ll learn:

  • How algorithm updates have changed SEO copywriting forever.
  • Which web pages you should write first.
  • Why suprising your web visitor is a really, really bad idea.
  • How to understand what your reader really wants.
  • Why your ‘about us’ page isn’t actually about you at all.
Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
b2b marketing trends

B2B Marketing Awards: Breakthrough Trends Report 2025

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
B2B marketing

B2B Marketing Awards Winners Report 2024

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

Download the Report

Access These Extra Downloads

Country Flag
This no-holds-barred guide will lead you through nine sacred lessons you’ll need to leave weak, me-too web writing behind, and deliver B2B web content that works
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.