Every page on your website has a purpose. Or at least it should have. And understanding what job your page needs to do is the first step towards creating web content that’s effective. That’s profitable. That’s… badass.
This no-holds-barred guide will lead you through nine sacred lessons you’ll need to leave weak, me-too web writing behind, and deliver B2B web content that works.
In this guide you’ll learn:
- How algorithm updates have changed SEO copywriting forever.
- Which web pages you should write first.
- Why suprising your web visitor is a really, really bad idea.
- How to understand what your reader really wants.
- Why your ‘about us’ page isn’t actually about you at all.