The role of multichannel marketing in B2B ecommerce

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B2B ecommerce is the fastest growing element of the business world. If you’re one of the 50 per cent of B2B organisations not doing it already, then you need to start. If you are, then you need to make sure that your customer journey offers best possible quality at every stage.This 21-page whitepaper from Dotmailer provides the building blocks of B2B ecommerce and highlights the necessity of effective email marketing in the customer journey.

B2B ecommerce is the fastest growing element of the business world. If you’re one of the 50 per cent of B2B organisations not doing it already, then you need to start. If you are, then you need to make sure that your customer journey offers best possible quality at every stage.

This 21-page whitepaper from Dotmailer provides the building blocks of B2B ecommerce and highlights the necessity of effective email marketing in the customer journey.

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.