Whether it’s a book or a new car, software or a plumbing service, the majority of purchases start online today. It’s a given fact that both B2B buyers and consumers frequently begin by researching products and services online before they buy. Even more important is the influence of online content on the purchase decision. Experian reported that webpages ranked second only to word of mouth as the most influential factor for a purchase.This sitecore ebook presents seven tips that will help you get the most out of your most strategic marketing asset – your website.