Social business activities and the use of social technologies have been on the agendas of large organisations for more than 10 years. Whilst adoption was initially slow and the benefits were relatively unclear, many forward-thinking companies stuck with social platforms and found that they were able to transform the way they deliver service, interact with customers and broadcast corporate messages.
This Oracle Social whitepaper explores the impact social platform adoption is having on enterprises’ operations and customer-facing initiatives, and looks at how their social activities will change and influence their businesses in the future.
