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The State of SMS

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We are increasingly becoming a mobile-first society, with the latest figures from Ofcom estimating smartphone usage at 71% of UK adults and mobile usage a staggering 93%. With the vast majority of consumers familiar with the channel, it’s significant to see consumers rank it alongside email as their preferred route for contact from brands too.

We are increasingly becoming a mobile-first society, with the latest figures from Ofcom estimating smartphone usage at 71% of UK adults and mobile usage a staggering 93%. With the vast majority of consumers familiar with the channel, it’s significant to see consumers rank it alongside email as their preferred route for contact from brands too.

This guide from Text Local will take you through the 7 key steps:

  • The UK mobile market today
  • The challenges facing every business
  • What a consumer wants
  • Business SMS best practices
  • SMS evolution and innovation
  • How customer data is used
  • The future of SMS
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