Marketing automation is one of the most talked-about types of tech in the profession, yet when you ask time-strapped marketers if they’re using it, there are plenty reasons why they can’t or won’t take the leap.
From “I’m too busy” to “We’re only a small team”, or “We already have automation functionality within our email platform – I think!”,the list of reasons goes on and on. But how many of these are simply excuses? And when is the hesitation understandable?
This bite-sized guide from Force24 explores the top reasons why marketers feel they shouldn’t be using automation,before quashing this negativity and helping you turn these apparent obstacles into opportunities.
52% of CMOs expect marketing candidates to have a proven track record in automation principles. So if you’re not yet on board with the movement, you could be getting left behind.
What you’ll learn from this document:
- Exactly what marketing automation is.
- The 8 most popular reasons why people DON’T benefit from marketing automation.
- The type of organisations that DO experience benefits.
- The important questions to ask to determine whether you should or shouldn’t be using the technology.
- A summary of the buessin benefits of automation
- How the use of marketing automation can enhance your own CV
Download the bite-sized guide now.
