While marketers are sold on the benefits of integrated marketing for driving customer engagement and delivering a seamless customer experience, they soon find they can’t execute the strategy effectively with their existing, disparate set of marketing tools. That’s why marketing organizations are turning to a centralized platform to enable true integrated marketing and a cohesive, excellent customer experience.This whitepaper explores seven key factors for Optimizing the Customer Experience With a CXM Platform

- Marketing operations and technology [MarTech]
Martech Vendor Spotlight Report for Lead Generation
- Marketing operations and technology [MarTech]
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and