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The typecasts and the truths

Written by B2B Marketing

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 Historically change has been resisted in the public sector as it can bring huge risks. However, nowadays the rewards outweigh the risks and this sector is much easier to connect with. This whitepaper confronts some of the myths and misconceptions that surround the public sector and highlights the benefits of connecting with it. This Base One whitepaper aims to help marketers understand and connect with the public sector.

 

Historically change has been resisted in the public sector as it can bring huge risks. However, nowadays the rewards outweigh the risks and this sector is much easier to connect with. This whitepaper confronts some of the myths and misconceptions that surround the public sector and highlights the benefits of connecting with it.

 

This Base One whitepaper aims to help marketers understand and connect with the public sector.

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