Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer.
This white paper offers a brief overview of how organisations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data.
