Part four of the 2013 Buyersphere reportIn the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers - so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.In particular, the research investigates:Familiarity with the brand before the buying processMethods and frequency of communicationPersonality and direct, human engagementDifferentiation by product, price and location