This roundtable allowed marketers to discuss the finer points of making sure those at the top of the hierarchy understand exactly what marketing is bringing to the business, as well as examining how B2B marketing leaders can adapt to better understand their counterparts in other departments represented on the board, with the ultimate goal of successfully transitioning from the CMO into a board-level role.
"Marketers must strive to be voice of the customer within the organisation"
- How to represent marketing at the board
- Which measures matter?
- How to think like a CEO
- How to enable marketing to lead business strategy
- How to secure your place at the top table
