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Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Think like your CEO

Think like your CEO

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For many B2B marketing leaders, the next step on the career ladder may see them taking up residency in the boardroom. But such progression is far from guaranteed, and it's made no easier as outmoded opinions regarding marketing’s contributions still exist in c-suites across the globe. Bemoaning this fact isn’t likely to change anything though. It’s up to B2B marketing leaders to lead the charge and secure more appropriate representations of marketing and its relevance at the top table.

Strategy and Evolution

This roundtable allowed marketers to discuss the finer points of making sure those at the top of the hierarchy understand exactly what marketing is bringing to the business, as well as examining how B2B marketing leaders can adapt to better understand their counterparts in other departments represented on the board, with the ultimate goal of successfully transitioning from the CMO into a board-level role.

"Marketers must strive to be voice of the customer within the organisation"

John Doe

How to represent marketing at the board
Which measures matter?
How to think like a CEO
How to enable marketing to lead business strategy
How to secure your place at the top table

Strategy and Evolution

The B2B Marketing UK Agencies Benchmarking Report 2024

Strategy and Evolution

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Strategy and Evolution

The B2B Marketing US Agencies Benchmarking Report for 2024

Strategy and Evolution

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party

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