"> Advertise with Us
"> Contact Us

Think like your CEO

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

For many B2B marketing leaders, the next step on the career ladder may see them taking up residency in the boardroom. But such progression is far from guaranteed, and it's made no easier as outmoded opinions regarding marketing’s contributions still exist in c-suites across the globe. Bemoaning this fact isn’t likely to change anything though. It’s up to B2B marketing leaders to lead the charge and secure more appropriate representations of marketing and its relevance at the top table.

This roundtable allowed marketers to discuss the finer points of making sure those at the top of the hierarchy understand exactly what marketing is bringing to the business, as well as examining how B2B marketing leaders can adapt to better understand their counterparts in other departments represented on the board, with the ultimate goal of successfully transitioning from the CMO into a board-level role. 

"Marketers must strive to be voice of the customer within the organisation"

John Doe
  • How to represent marketing at the board
  • Which measures matter?
  • How to think like a CEO
  • How to enable marketing to lead business strategy
  • How to secure your place at the top table
Cover image for Unlocking B2B Growth: 2025 GTM Strategy Report by The Think Tank
  • ABM & demand generation, Strategy and Evolution

Unlocking B2B Growth: 2025 GTM Strategies That Drive Revenue

  • ABM & demand generation, Strategy and Evolution

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives

net asset design (4)
  • Content, Creative & Campaigns, Strategy and Evolution

Audience Insights Series | Chief Information Officer (CIO)

  • Content, Creative & Campaigns, Strategy and Evolution
Exclusive, curated audience insights for effective marketing strategies
Top Marketing Agencies US
  • People, Teams and Skills, Strategy and Evolution

B2B’s Top Marketing Agencies In The US 

  • People, Teams and Skills, Strategy and Evolution
The B2B Marketing US Agencies Benchmarking Report is back for its 2025 edition and it is showcasing the best-of--the-best in the industry, fronting data from 25+ of the top marketing agencies in the US.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more