"> Advertise with Us
"> Contact Us

Think like your CEO

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

For many B2B marketing leaders, the next step on the career ladder may see them taking up residency in the boardroom. But such progression is far from guaranteed, and it's made no easier as outmoded opinions regarding marketing’s contributions still exist in c-suites across the globe. Bemoaning this fact isn’t likely to change anything though. It’s up to B2B marketing leaders to lead the charge and secure more appropriate representations of marketing and its relevance at the top table.

This roundtable allowed marketers to discuss the finer points of making sure those at the top of the hierarchy understand exactly what marketing is bringing to the business, as well as examining how B2B marketing leaders can adapt to better understand their counterparts in other departments represented on the board, with the ultimate goal of successfully transitioning from the CMO into a board-level role. 

"Marketers must strive to be voice of the customer within the organisation"

John Doe
  • How to represent marketing at the board
  • Which measures matter?
  • How to think like a CEO
  • How to enable marketing to lead business strategy
  • How to secure your place at the top table
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)
  • Strategy and Evolution

How to tell if you’re a left-brain or right-brain marketer

  • Strategy and Evolution
Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)
  • Strategy and Evolution

Close the Creative Ambition Gap both teams are doomed

  • Strategy and Evolution
Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more