Copywriting for companies such as Coca-Cola and Red Bull is exciting and rewarding – that needs little explanation. However, pension providers and FX traders may have to try a little harder. Not only do they need to make potentially dull products sound interesting, but they need to do it in a way that complies with a very strict set of rules and regulations. Needless to say, this can be tough. But that’s precisely why writing financial copy can be so rewarding.
Read this Sticky Content ebook for tips on writing engaging and helpful micro content, suggestions of fun content formats to help you explain complex ideas, and examples of classic copywriting tactics – to excite your audience and inspire them to take action.
