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ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Three reasons you’re getting big data wrong

Three reasons you’re getting big data wrong

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'Big Data' is the marketing buzzphrase it's been impossible to ignore over recent years as the volume of data surrounding every aspect of human life has grown exponentially. So why are B2B Marketers getting it wrong? This whitepaper from Marketscan investigates.

Content, Creative & Campaigns

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

Content, Creative & Campaigns

LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Content, Creative & Campaigns

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

Content, Creative & Campaigns

How B2B Events Are Delivering on Marketing Goals

Content, Creative & Campaigns

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, highlighting how in-person, virtual, and hybrid

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ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

Three reasons you’re getting big data wrong

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

The Elevation Awards 2024 Winners Report

LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

How B2B Events Are Delivering on Marketing Goals

Download the Report

Access These Extra Downloads

B2B strategies. B2B skills. B2B growth.

B2B strategies. B2B skills. B2B growth.