Preparing for events can be the source of much deliberation, haggling, and planning. However, once you’ve got a picture of what your stand is going to look like, you’ve planned which products to showcase, your staff are ready to go with their business cards, iPads and brochures, there are three fundamental questions you should ask yourself next.
This whitepaper from 4CM provides top tips for ensuring your event is as successful as possible and generates maximum return on investment.