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Training Course Guide for 2024/25

Written by B2B Marketing

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Upskill your core B2B marketing competencies through our case study rich, outcome led training courses:

Upskill your core B2B marketing competencies through our case study-rich, outcome led training courses:

  • AI Writing Fundamentals in B2B 
  • Brand-driven Growth 
  • ABM Essentials
  • B2B Copywriting
  • B2B Product Marketing
  • B2B Content Marketing
  • B2B Storytelling
  • Data Marketing Essentials
  • Emerging Marketing Leaders
  • Deal Based Marketing

 

Download our course guide to access all details for B2B Marketing’s upcoming courses. This includes course dates, course descriptions, learning outcomes and key takeaways, testimonials, and much more.

For more information, please contact Louise Edkins at [email protected].

Mastering ABM in professional services marketing
  • ABM & demand generation

Mastering ABM in Professional Services Marketing

This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts at Capgemini and EY. Discover strategies to:

  • ABM & demand generation
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  • Strategy and Evolution

Overcoming Professional Services Marketing Challenges

In today’s complex professional services landscape, standing out and driving growth has never been more challenging or more rewarding. From navigating lengthy sales cycles to showcasing your unique value in a competitive marketplace, professional services

  • Strategy and Evolution
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  • Brand, Content, Creative & Campaigns

Combining AI tools and human insight to drive B2B brand differentiation

Learn how to leverage AI and human insight to help your brand stand out.
  • Brand, Content, Creative & Campaigns

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