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Trend report 2014/2015 – Data driven marketing

Written by B2B Marketing

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This report discusses the findings of a survey of over 250 FastStats software users working within marketing and technology disciplines across a variety of industries. The research aimed to discover what organisations are doing with their data in the areas of social media, real-time, and multichannel marketing.Download this report from Apteco to uncover trends in the adoption of marketing automation, growing data volumes and cloud hosting, and learn how industry practitioners plan to confront data challenges in the coming year. 

This report discusses the findings of a survey of over 250 FastStats software users working within marketing and technology disciplines across a variety of industries. The research aimed to discover what organisations are doing with their data in the areas of social media, real-time, and multichannel marketing.

Download this report from Apteco to uncover trends in the adoption of marketing automation, growing data volumes and cloud hosting, and learn how industry practitioners plan to confront data challenges in the coming year.

 

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