Personalisation is no longer an option, but vital if your brand is going to succeed in this new era of marketing.Creating customer personas is the perfect way to ensure your marketing is personalised. Personas are fictional profiles of customers, created by analysing data and linking together common themes.By creating these types of profiles companies can ensure they address prospects individually, therefore ensuring campaign success.This Tomorrow People whitepaper reveals how to research and create customer personas, allowing your company the best possible chance of delivering bespoke content for each customer.