Sales versus marketing is the business world’s ‘Tom and Jerry’, so well documented is their fractious relationship. Yet, just like their cartoon counterparts, they would be lost individually. Even if it’s just so each has a scapegoat for when things go wrong, a dependency exists that cannot be ignored.
The irony, of course, is when they work together they create something greater than the sum of their parts, resulting in better ROI and more sales. Everyone can be a winner. No one would argue such alignment is easily achieved, but it’s now far from impossible.
Download this free whitepaper from B2B Marketing and Birst to learn how data can help bring together sales and marketing.
