Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront costs when running a direct campaign; as a result a scrupulous approach to reviewing all areas is necessary – from data integrity to relevance of personalisation.
This whitepaper by Marketscan reveals five top tips to ensure that your direct marketing campaign achieves its full potential.
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
