It can take as many as 10 marketing touches before a prospect is ready to make a purchase decision. For marketers, that often means nurturing prospects through a months-long buying cycle with no guarantee of a sale. 

In this whitepaper, ON24 explains that there is an alternative. Webinars accelerate the cycle by packing multiple marketing touches into a single sixty-minute event. By taking advantage of all the options webinars offer, marketers can learn more about the interests of their prospects, get those leads closer to purchase and provide sales teams all the information they need to win the contract.