Recent research, conducted by B2B Marketing in association with Decibel Insight, reveals that 91 per cent of B2B marketers regard their website as ‘critical’ or ‘important’ to the business. They sign off five or six figure budgets for the design and development of their websites and spend similar sums on tactical campaigns driving prospects to those sites. Yet, they don’t understand what content works on their websites because they judge content solely by the amount of traffic, not by the type of traffic.
It is a startling lack of attention to getting a return on investment on a website. Why does it happen?
Download this free whitepaper for more detail and analysis of these findings.
