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B2B brands are potentially compromising the effectiveness of their websites by ignoring the latest web analytics technology. That’s according to the results of a new survey conducted by B2B Marketing,in association with Decibel Insight.The research revealed that around 85 per cent of marketers are relying on the limited functionality of Google Analytics (and other free platforms) while only 16 per cent have invested in paid-for platforms offering deeper insights and more data.Download this FREE whitepaper for more detail and analysis of these findings.

B2B brands are potentially compromising the effectiveness of their websites by ignoring the latest web analytics technology. That’s according to the results of a new survey conducted by B2B Marketing,in association with Decibel Insight.

The research revealed that around 85 per cent of marketers are relying on the limited functionality of Google Analytics (and other free platforms) while only 16 per cent have invested in paid-for platforms offering deeper insights and more data.

Download this FREE whitepaper for more detail and analysis of these findings.

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

B2B Commercial Marketing Report
  • Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report: Top B2B Commercial Marketing Tools in 2025

  • Marketing operations and technology [MarTech]
If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight.
AI Marketing Tools
  • Marketing operations and technology [MarTech], Strategy and Evolution

Martech Vendor Spotlight Report: Top B2B AI Marketing Tools in 2025

  • Marketing operations and technology [MarTech], Strategy and Evolution

In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult

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