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Website performance enhancement

Written by B2B Marketing

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B2B brands are potentially compromising the effectiveness of their websites by ignoring the latest web analytics technology. That’s according to the results of a new survey conducted by B2B Marketing,in association with Decibel Insight.The research revealed that around 85 per cent of marketers are relying on the limited functionality of Google Analytics (and other free platforms) while only 16 per cent have invested in paid-for platforms offering deeper insights and more data.Download this FREE whitepaper for more detail and analysis of these findings.

B2B brands are potentially compromising the effectiveness of their websites by ignoring the latest web analytics technology. That’s according to the results of a new survey conducted by B2B Marketing,in association with Decibel Insight.

The research revealed that around 85 per cent of marketers are relying on the limited functionality of Google Analytics (and other free platforms) while only 16 per cent have invested in paid-for platforms offering deeper insights and more data.

Download this FREE whitepaper for more detail and analysis of these findings.

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Martech Vendor Spotlight Report for Lead Generation

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Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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  • Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report for Digital Experience Platforms 2024

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Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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  • Marketing operations and technology [MarTech]

The strategic imperative for a B2B-specific social media management platform.

  • Marketing operations and technology [MarTech]

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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