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ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » What ABM really means and looks like for marketers

What ABM really means and looks like for marketers

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Download this free, step-by-step guide and learn how to develop a plan for ABM that's tailored for your organisations and accounts.

ABM & demand generation

For many marketers, the principle requirements of ABM are clear. But there’s much less clarity around what ‘doing ABM’ will actually mean for your marketing team, and what they do.

This 21-page guide will show you , in clear and understandable terms, what ABM could look like for your marketing team.

Download your copy to discover:

• How to set objectives and targets for your ABM
• How to plan your ABM budget, resources and team structure
• Understanding and planning what your marketing team might actually do
• How to plan and create personalised ABM content
• How to successfully build hospitality into your ABM outreach
• How to report on your ABM success

This free report is the place to start if you want a more practical understanding of the impact of ABM on your marketing team’s activities. Download it now to access:

ABM & demand generation

6 ABM predictions for 2024

ABM & demand generation

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in

ABM & demand generation

Five Steps for Demand Generation Success

ABM & demand generation

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

ABM & demand generation

Early Stage ABM Template | Free Downloadable Guide

ABM & demand generation

This free downloadable guide from B2B Marketing provides an early stage ABM template to help you get started with your ABM strategy.

Download the Report

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