Believe it or not, there are still marketers out there who criticise the capabilities of social media marketing. The main reason: they struggle to make a success of it commercially. And we want to know why. In this report, carried out in association with immediate future, we’ve surveyed 150 senior marketers to find out how businesses can realise the real bottom-line benefits of social media activity. We’ve also determined the current state of social media measurement, social selling and lead generation in B2B marketing.
Download this free paper to find out:
- How marketers evaluate social as a lead gen tool.
- Marketers’ confidence in their ability to measure returns from social.
- The state of social selling.
- How to dramatically enhance your approach to social.
