Scam artists use clever schemes to make millions of pounds from people around the globe each year. Although it is the scammer’s goal to defraud their victims, marketers are able to use some of their techniques for legitimate email marketing campaigns.
We may be reluctant to admit it, but targeted mailing lists are the future for marketers and scammers alike.
This whitepaper by Marketscan explains some of the scammers’ techniques, why they are so effective, and outlines the importance of regularly cleaning your email marketing data for greater success.
