In a world where inbound marketing is now used by 86% of B2B marketers, agencies with a traditionally outbound approach needed to quickly evolve to keep up with the needs of modern businesses.
Most organisations cannot solely survive on inbound alone – outbound telemarketing is still very much a part of many B2B strategies in some form. But times have changed, what was innovative and unique before (such as digital call recordings), is now very much a part of a standard spec.
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