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How to Develop a Scalable 1:Many ABM Strategy

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Five Steps to Building a Brand Business Case

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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

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The Elevation Awards 2024 Winners Report

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What is customer knowledge sharing and why is it important?

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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2024 Propolis Community Sprint Report – Commercial Marketer

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Creating a Value-Added Marketing Strategy

Home » Reports & Models » Whitepaper – Adapting web practices to the new EU cookie laws

Whitepaper – Adapting web practices to the new EU cookie laws

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Find out what effect the new EU cookie laws will have on tracking your prospects' online behaviour, and how you can gain your users' trust.'Cookies' - small lines of text stored by a user's web browser - help individuals navigate quickly around sites they visit regularly. At the same time, they allow marketers to track visitors' online behaviour and build a profile that will allow for more tailored marketing.However, new EU regulations effective from 25th May 2011 state that users must now be notified each time a cookie is placed on their machine. Marketers must now gain prior consent from website visitors before they can share or use an individual's personal data.This whitepaper will show you how an integrated marketing solution can help you gain the trust of your customers so that they continue being happy to share their online personal data with you.

Data and Insights

Find out what effect the new EU cookie laws will have on tracking your prospects’ online behaviour, and how you can gain your users’ trust.

‘Cookies’ – small lines of text stored by a user’s web browser – help individuals navigate quickly around sites they visit regularly. At the same time, they allow marketers to track visitors’ online behaviour and build a profile that will allow for more tailored marketing.

However, new EU regulations effective from 25th May 2011 state that users must now be notified each time a cookie is placed on their machine. Marketers must now gain prior consent from website visitors before they can share or use an individual’s personal data.

This whitepaper will show you how an integrated marketing solution can help you gain the trust of your customers so that they continue being happy to share their online personal data with you.

Data and Insights

Future-ready: How to adapt to fading cookies

Data and Insights

In today’s rapidly evolving digital landscape, B2B marketers are facing the monumental shift away from third-party cookies, and this report provides essential insights to help navigate this transition successfully.

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Data and Insights

B2B Multi Channel Strategy: Market Research Report

Data and Insights

How well does your current multi channel strategy match up? Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, seamless and unified multi-channel experiences.

Download the Report

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