This white paper by Base One explains why it’s vital to retain an integrated mix of activity for effective marketing, and why although they are harder to measure, traditional forms of media still perform an important role.
- Brand
Bridging Marketing and HR: Building an irresistible employer brand through social media advocacy.
- Brand
This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use
