Marketing used to be just a cost. We used words like spend, cost, price. Today we think more about investment than cost. We think more about the return on our marketing investment (ROMI) than about the absolute spend. And if we don’t, we should.As B2B marketers, our job is to grow and sustain business streams through worldbeating customer communications..
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
