Marketing used to be just a cost. We used words like spend, cost, price. Today we think more about investment than cost. We think more about the return on our marketing investment (ROMI) than about the absolute spend. And if we don’t, we should.As B2B marketers, our job is to grow and sustain business streams through worldbeating customer communications..
- Marketing operations and technology [MarTech]
Martech Vendor Spotlight Report for Lead Generation
- Marketing operations and technology [MarTech]
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and