Marketing used to be just a cost. We used words like spend, cost, price. Today we think more about investment than cost. We think more about the return on our marketing investment (ROMI) than about the absolute spend. And if we don’t, we should.As B2B marketers, our job is to grow and sustain business streams through worldbeating customer communications..
- Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 Delegate Brochure
- Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 delegate brochure is packed with all the information you'll need ahead of booking your B2B Ignite ticket.
