Why waste time and money on unreliable customers when you can focus on the ones who provide the most ROI? Studies have demonstrated that re-evaluating customer relationships based on customer worth has resulted in dramatically improved results from fewer customers. Money Mapping pinpoints exactly where your revenue comes from, what proportion of the market is represented and your customers' real growth potential. This whitepaper will show you how to increase profitability by up to 30 per cent by using Money Mapping to allow for differentiation of service to maximise your profit from the business relationships you have and safeguard against wasteful and non-profitable undertakings.