Marketers have more expectations on them than ever before, but they have one powerful ally: technology.Marketers are expected to juggle multiple programmes across and ever-expanding network of channels while remaining boldly creative and keeping an eye on spend.But recent advances in marketing automation enable marketers to regain control. This whitepaper will show you how automating the science of marketing can help you:Extract relevant information from the deluge of digital dataMeasure your marketings' success and ROIShare your dataInnovate and optimise your future campaigns.