This whitepaper captures the top takeouts from B2B Marketing’s premier event of the year, The Content Avalanche, held at 11 Cavendish Square in London on 7 November 2013.The conference was packed full of thought-leading presentations from B2B industry figures, as well as best practice sessions providing marketers with takeaway lessons and ideas.More than 180 senior marketing professionals, concerned about strategy and deliverables, attended the all-day event. It focused on insights, examples and inspiration to help marketers make their content as effective as possible.This whitepaper captures the top takeouts from the day.