Unfortunately, not a lot of clear direction has been given to marketers attempting to comply with the new EU Cookie law. In fact, many EU countries have yet to create laws based on the directive and, as a result, it is not apparent how aggressively various governments will enforce opt-in cookies.  The UK law has a grace period of one year, and since the clock is ticking simply waiting for an easy outcome is extremely risky, which means now is the time to begin to proactively adjust your marketing practices to accommodate these new and evolving realities. Read this White Paper for best practices advise for permission-based digital marketing.