Whitepaper – Bridging the gap between sales and marketing

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Are your sales and marketing organisations perfectly aligned or poles apart? Learn how to bring them together without the high cost or restructuring.Very few companies see sales and marketing as collaborative functions. Some have business processes that are very sales-drven, while marketing is the dominant force in others. It can be hard to know where one role ends and another begins. This ambiguity and lack of integration creates a fundamental problem: The misunderstandings and missed opportunities always affect overall business performance.How can companies bring about greater cohesion between the two functions, maximise their return on sales and marketing assets and increase conversions? This Market Makers paper explores how to effectively bridge the gap between sales and marketing without the cost or upheaval of reorganisation.

Are your sales and marketing organisations perfectly aligned or poles apart? Learn how to bring them together without the high cost or restructuring.

Very few companies see sales and marketing as collaborative functions. Some have business processes that are very sales-drven, while marketing is the dominant force in others. It can be hard to know where one role ends and another begins. This ambiguity and lack of integration creates a fundamental problem: The misunderstandings and missed opportunities always affect overall business performance.

How can companies bring about greater cohesion between the two functions, maximise their return on sales and marketing assets and increase conversions? This Market Makers paper explores how to effectively bridge the gap between sales and marketing without the cost or upheaval of reorganisation.

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
Banner11000x7502-copy.webp

6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
|

Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.