In a digital world where peer opinion is so freely accessible, B2B marketers are keen to find hard facts among the gigabytes of opinion that, while passionately held, are based on a subjective view – and not a factual analysis of what is really going on.
The Buyersphere survey, commissioned by Base One, is designed to rectify this situation and bring some much-wanted rigour to the task of B2B planning because it is based not on the opinions of marketers – but on the actual behaviour of B2B buyers.
This approach is designed to give you confidence that these are concrete, reliable findings. They can be used to convince your clients, persuade your bosses, and defend your decisions. Alternatively, use them simply to give you inspiration.
