Now in its 4th year, the Buyersphere report, commissioned by Base One, has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn't tell you what marketers think: it tells you what buyers do.The attitudes and behaviours of business customers change over time and this report is designed to show you what those changes mean, how to deal with them and, ultimately, how to achieve greater success.Unique among B2B research studies, this report gives a comprehensive view of what buyers actually do during the buying process and offers a fascinating journey into the minds of the people who hold the budgets.