Learn how to get the most out of a delicate collaboration with this McDonald Butler whitepaper. Strategic Alliances have been gathering momentum over the past few years, most notably amongst technology companies looking to sell a new technological concept. Companies that may have traditionally competed with each other are now collaborating, widening their reach and essentially their revenue stream. However, marketing with your alliance partners comes with its’ own challenges; dealing with different sales teams, aligning messages, agendas and much more. Developing a clear and comprehensive strategy at the outset of the campaign will determine its’ success or failure. Outlined in this whitepaper are some steps and considerations to take before embarking on an alliance programme.