Social has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content. But it’s the very size of the opportunity that’s the biggest problem.This whitepaper is about how to regain control over your social marketing initiatives. It’s about finding the capacity to cover all the platforms where your online audience hangs out – without blowing your budget, losing quality and focus, or running yourself and your team ragged.