If your website and marketing collateral reflect your brand's look and feel, telemarketing fulfills the part of your corporate "voice". What kind of relationship does your company have with its prospects? At one end, there's the "low touch, high volume" variety, where the prospect's journey follows a breadcrumb-trail of content, increasingly fulfilled by marketing automation. At the other is the "high touch, low volume" kind, generally undertaken by the sales force, often in the context of face-to-face meetings. There is, however, a middle way - a channel that effectively balances volume, frequency, cost and quality of contact with the prospect: telemarketing. We are starting to see a concerted move away from packaged marketing propaganda, in favour of talking and listening to our prospects in an attempt to uncover their wants and needs, and to encourage them to share their thoughts. This whitepaper will show you how to use telemarketing to: •Increase the credibility of your approach•Create a deeper, more meaningful relationship•Gather intelligence on your target•Raise the profile of your brand•Position and promote your offering