In this guide, email marketing expert Maria Khoury of Pure360 will take you through three of the most successful strategies that you can implement to improve your email marketing strategy:Optimise your data capture strategyIncluding purchasing data lists, getting your web sign-up right and showing that you respect your client's privacy.Use education as a toolYour prospects are more likely to buy if you've educated them on your services rather than if they are confused about what you do.Create referral businessReferral business is one of the highest converting of all leads, so take advantage of it!Learn about all of this, with examples and case studies, by downloading this free whitepaper.