How can you make sure that the emails you're sending are effective on smartphones?In this whitepaper Pure360 will explain why marketers should be paying attention to the massive increase in the use of mobile platforms for viewing emails, and also give you some guidelines as to how to make the most of your email broadcast.This whitepaper will examine the rise of mobiles, demonstrate statistics showing just how often emails are opened on smartphones and some dos and don'ts of optimising your emails for mobiles.