Old-school marketing methods don’t have the same impact in today’s Web 2.0 world. In many industries, newsletters and tradeshows no longer pack the same punch because Web-based technology has raised the bar for engaging prospects and converting them into customers.
Ironically, Web 2.0 prospects still need a little human contact. That’s why Webinars that permit two-way interaction, polling and targeted messaging have become an essential marketing tool. This whitepaper looks at how engage and how to captivate your prospects in a Web 2.0 world.
