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Whitepaper – How to make your website work

Written by B2B Marketing

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This guide provides essential advice on how to make your website work harder at turning visitors into buyers. Advice covers everything from ensuring visitors arrive on the right landing page and can navigate easily to displaying search results effectively and how to reassure your customers. Diagnose why visitors leave and implement changes that drive results for your site.

This guide provides essential advice on how to make your website work harder at turning visitors into buyers.

Advice covers everything from ensuring visitors arrive on the right landing page and can navigate easily to displaying search results effectively and how to reassure your customers.

Diagnose why visitors leave and implement changes that drive results for your site.

Elevation Awards 2025 - submission guide
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Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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B2B Marketing Awards: Breakthrough Trends Report 2025

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Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
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B2B Marketing Awards Winners Report 2024

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This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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